<h2>NEW YORK, WHEN THE AIR CHANGES</h2>
<p>New York does not enter autumn quietly.</p>
<p>September begins with fashion moving through doors, sidewalks and back seats. Galleries fill again. Film season starts. Music stays outdoors while it still can. A few weeks later, dinner needs a jacket. Then, on one Sunday in November, tens of thousands of runners turn all five boroughs into one course.</p>
<p>This issue begins there — not with a list of places to visit, but with <strong>six situations that ask something different of what you wear</strong>.</p>
<p>The street outside a fashion show becomes part of the show. An art fair asks for hours on your feet and one good decision. A punk festival runs past sunset under a bridge. Dinner turns into a party without formally announcing it. Technical clothing has to carry you for 42.195 kilometres. Opening night gives you permission to dress a little more than usual.</p>
<p>Those are fashion questions, but they are also questions about context.</p>
<p>Clothes become interesting when they have something to do.</p>
<p>That is the idea behind THIS YOU. We build the city, the stories and the situations. Your edition answers the final question differently from everyone else's.</p>
<p>For Issue 01, the city is New York.</p>
<p>The season is autumn.</p>
<p>There are six invitations.</p>
<p>See how you arrive.</p>