# THIS YOU — EDITORIAL BRIEF

Fill this before asking AI to create a new issue.

---

## ISSUE

**Issue number:**  
**City:**  
**Season / year:**  
**Working title:**  
**Issue slug:**  

Example slug:

```text
tokyo-winter-2026
```

---

## EDITORIAL IDEA

**One-sentence issue premise:**  

**What should this city/season feel like?**  

**Important cultural context:**  

**What should this issue NOT become?**  

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## SIX MOMENTS

At least one ACTIVE and one DRESS-UP.

### 01
**Category:**  
**Event / situation:**  
**Place:**  
**Time:**  
**Why it belongs:**  

### 02
**Category:**  
**Event / situation:**  
**Place:**  
**Time:**  
**Why it belongs:**  

### 03
**Category:**  
**Event / situation:**  
**Place:**  
**Time:**  
**Why it belongs:**  

### 04
**Category:**  
**Event / situation:**  
**Place:**  
**Time:**  
**Why it belongs:**  

### 05
**Category:** ACTIVE  
**Event / situation:**  
**Place:**  
**Time:**  
**Why it belongs:**  

### 06
**Category:** DRESS-UP / CULTURE  
**Event / situation:**  
**Place:**  
**Time:**  
**Why it belongs:**  

---

## CHAPTER RHYTHM

Desired emotional / visual progression:

```text
01 →
02 →
03 →
04 →
05 →
06
```

---

## PERSONALIZATION

The shared issue is created first.

For later reader personalization, note any issue-specific constraints:

**MOMENT image constraints:**  

**STYLE constraints:**  

**Special sizing / performance considerations:**  

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## SPONSOR

**Sponsor for this issue:**  
**Product / catalog source:**  
**Personalization allowed:**  
**Required disclosure / copy:**  

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## DIGITAL CONTINUATIONS

Potential interactive continuations:
- 
- 
- 

Only add print QR codes where digital continuation materially adds value.

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## VISUAL DIRECTION

**Overall palette:**  

**Typography mood:**  

**Photography direction:**  

**SCENE direction:**  

**Things to avoid:**  

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## PRODUCTION NOTES

**Target page count:** 32  
**Print format:**  
**Digital format:**  
**Deadline:**  

---

## USER APPROVAL

Do not move beyond each major production step until the user approves it.

Expected replies:
- APPROVE
- LOCK
- GO