# 02 — EDITORIAL GRAMMAR

## Default issue model

> **ONE CITY / ONE SEASON / SIX MOMENTS**

At least:
- one ACTIVE chapter
- one DRESS-UP chapter

## 32-page grammar

Typical structure:

```text
01 personalized cover
02 how this works
03 editor's letter
04 contents

05–28 six chapters × four pages:
    STORY
    SCENE
    MOMENT
    STYLE

29 personalized style summary
30 personalized sponsored page
31 next issue + credits
32 publisher / back cover
```

## Protected chapter grammar

### STORY — read + see
What is happening in the real world.

### SCENE — feel
The atmosphere around the moment.

### MOMENT — enter
The reader arrives.

### STYLE — understand / wear / shop
The reader's styling answer.

Do not replace SCENE with an ad.
Do not turn SCENE into STYLE.
Do not turn STORY into a generic moodboard.