# 06 — QR AND DIGITAL CONTINUATION

Core rule:

> **A link alone does not justify a QR. A meaningful digital continuation does.**

Digital pages may contain ordinary clickable links without print QR codes.

## Good QR uses

- enter the digital edition
- open the reader's personalized STYLE continuation
- launch motion / generative work
- continue a personalized sponsor experience
- access an interaction unavailable in print

## Poor QR uses

Do not add QR merely because:
- an event has a website
- a brand has a product URL
- a source exists online
- the page mentions a venue

## Implementation

Record QR intent in issue metadata before generating final QR codes.

Final QR payloads should be created only after production URLs are locked.

Do not bake temporary development URLs into print-ready files.